Focus Groups

Focus Groups are one of our specialties at Leischen Marketing Research. A properly-executed focus group can provide invaluable feedback that can help your organization thrive.

• Focus groups provide a deeper understanding.
• Focus groups provide you with the ability to ask questions based on what participants say.
• You can gauge participants’ reactions in real time.
• Focus groups allow you to determine if your messaging is on target and if the right message is being communicated, well before ad dollars are actually spent.
• Focus groups allow you to test several versions of an ad, in various formats, to understand which will be most effective.
• You’ll get a better understanding of the market appeal of a new product or service.