The importance of linking what customers say (attitudinal) and what they do (behavioral) cannot be overstated. For instance, if you sell a product and focus solely on sales dollars or behavioral data, you’re going to miss a couple of very important pieces of information: how often customers buy the same type of product somewhere else, and what they think about the experience of buying your product.
And if you’re focused only on what customers say, you lose the explanation for your sales numbers.
We want you to have a full understanding of your customers, and Leischen Research can help you combine sales dollars with what customers are saying in order to have a full, clear picture.
One way we accomplish this is by adding a sample of your own customers to your surveys, while remembering to hold it as an oversample, so as not to bias the market results.
Another way we can capture attitudinal and behavioral data is through video. Traditional Power Point presentations come to life when we embed videos of your customers talking about their experience as they shop. Being able to see and hear customers as they shop allows better action plans to be created and executed.
If you want to learn more about how understanding the link between attitudinal and behavioral data can help your business, get in touch with us today.