Web Usability

Your website looks nice, and it has all the basics covered, but how usable is it for your audience? Does it drive behavior and shape opinions in the ways you want it to? Let Leischen Marketing Research help you get a better handle on this often-overlooked but crucial part of your business.

• Gain an in-depth understanding of what customer want to accomplish and how effectively they can accomplish their task.
• Understand how easily customers are able to shop your site, focusing on navigation, search, checkout, etc.
• Isolate where and how customers are experiencing difficulties in real-time and what, precisely, causes the difficulty.
• Leverage agile testing in order to provide a highly effective website.